Guides worth reading even if you never sign up
No piece that turns into a sales pitch after two paragraphs. What follows is what we ran into keeping track of our own sales, with sources you can check.

Getting started with a CRM
What is a CRM system?
What the term means, what sits inside one of these systems, when a spreadsheet is still enough, and when it isn't.
About 6 minutes to read

Getting started with a CRM
Getting a CRM going without making it a project
How to start in a week instead of a quarter: begin with what's live, agree one rule, and check after four weeks whether it's still being kept up.
About 7 minutes to read
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