Nermio next to HubSpot
These two don't do the same thing, and that is the whole comparison. HubSpot is a platform that ties marketing, sales and service together and can grow with an organisation. Nermio is one product for a company where a few people ring customers. Which of the two fits depends on what company you'll be in two years.
The kind of difference
Not which feature belongs to whom, but what it was built for.
HubSpot grew out of marketing into a platform where campaigns, sales and customer service all work on the same data. The logic behind it is scale: you start small, you add modules, and the software grows with an organisation that acquires roles — someone on campaigns, someone selling, someone reporting. So everything is configurable: your own fields, your own stages, your own reports, automations.
Nermio is built on the assumption that those roles never arrive. A handful of people who sell on top of their job, and nobody maintaining a configuration. So no configurable stages but six fixed ones, no reporting layer, and one price for the whole company. That is less, and for part of the market less is better — but it is emphatically not the same product made small.
The trade-off
If you already use HubSpot, you know the left-hand column better than we do. It's here because a comparison without it is worth nothing.
Where HubSpot is stronger
- Email campaigns and newsletters from the same list as your sales, with merge fields, unsubscribe links and open rates. Nermio has none of that: it sends one-off emails from a company file, and an invoice or reminder as a PDF, from your own address.
- Reporting and forecasts: dashboards, expected revenue, numbers per person. None of that is in ours.
- A large range of integrations with other software, and an ecosystem of partners who will set it up for you.
- Automations: workflows that create tasks, send email or update records on their own.
- Growing with you. Become an organisation with a sales department in three years and HubSpot can take it; we can't.
- An enormous amount of documentation, training and experienced users to ask.
Where Nermio is different
- One price for the whole company instead of per user: everyone who talks to customers can be in it, with nothing to weigh up.
- Six fixed stages and no custom fields. So there is nothing to configure, and nothing that can end up configured wrongly.
- One screen that opens your day, with your tasks and the deals that have sat still too long.
- All of it in Dutch, built around how Dutch small businesses sell. That includes the interface and the wording on an invoice, so if your team doesn't read Dutch it is a cost rather than a feature.
- An audit log that can't be rewritten, including by us.
- You can stop at the end of any month, with no annual contract and no call with an account manager.
When HubSpot is the better choice
If you want to send campaigns to your customer list, if someone there steers on numbers, or if you expect to have a sales team with a manager above it within two years. In those cases Nermio isn't a cheaper alternative but the wrong choice, and in a year you'll hit a wall we aren't going to remove.
Also if you've worked with HubSpot for years and your team knows it: switching costs you the way of working you've built, and that weighs more than the difference in subscription.
When Nermio fits better
If you once configured HubSpot and now notice that only a small part of it gets used. When the fields stay empty, the automations are off and in practice it has become an address list with stages, you're paying for a platform and using a CRM.
And if the number of seats has become a brake on who gets to keep records. That's no longer a trade-off here: the price is per company.
What this page doesn't claim
Four things you'd expect on a comparison page and deliberately won't find here, with the reason and where to get the answer instead.
HubSpot's plans and price levels. We don't name them. A figure for someone else's product is out of date within a few months, and you can't tell from our page how old it is — so HubSpot's own pricing page serves you better than this one. What we cost is on our pricing page: one amount, no tiers.
Which feature sits in which plan. What is and isn't in a free or entry-level plan shifts. A list we write down today won't hold next quarter, and then we've told you something that is no longer true.
Accounts from customers who switched. Nermio is new and nobody has switched yet. So no sample quote, no "companies like yours", no number. The day someone is willing to tell it, it goes here with their name on it.
What switching actually involves. We haven't moved data out of HubSpot ourselves. We have a CSV import; whether their export drops into it without hand-editing is something we'll say once someone has tried. Email us and we'll work it out with you.
Fairest judged side by side
Put the same ten customers in both and see after two weeks which one you still open. No credit card, and you're not tied to anything.